{"product_id":"asus_10-1_zenpad_10_z300m_16gb_tablet","title":"Asus 10.1 Zenpad 10 Z300m 16gb Tablet","description":"\u003cp\u003e\u003cstrong\u003eMedia prices are falling, so advertising becomes more profitable.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe combination of low prices on media and weak competition gives companies the opportunity to cheaply grab market share.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eThen came truly frightening times for marketing managers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHow to respond?\u003c\/li\u003e\n\u003cli\u003eWhat is the optimal strategy?\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThere are several rules of survival in the times of crisis. Do not panic. Most marketers assume that during the crisis consumers have sharply cut their spendings. In fact, consumer spendings rarely really fall, they simply grow more slowly, not at the pace of inflation.\u003c\/p\u003e\n\u003cp\u003eCut the correct costs. To the right are the administrative costs and even reduction of volumes of manufacture. It is impossible to start saving on quality of a product or its promotion. Reduce of advertising costs inevitably will reduce your income. This is the easiest and fastest way to cut costs, but the reckoning is inevitable. Studies have shown that firms that reduce advertising costs during a recession typically \u003cstrong\u003eexperience 20-30%\u003c\/strong\u003e decline in sales and earnings over the next two years. Reduce of advertising costs inflicts long-term harm. By results of researches, advertising has a lasting effect on sales: it becomes obvious in up to five years after the campaign.\u003c\/p\u003e\n\u003cp\u003eCutting advertising budgets is hurting business for the long term. PIMS analysis shows that companies that shorten the ads need much more time to exit the crisis than all the rest (when the economic situation begins to improve).\u003c\/p\u003e","brand":"com.wave","offers":[{"title":"Black","offer_id":29300541915208,"sku":"327AE-6","price":305.0,"currency_code":"USD","in_stock":true},{"title":"White","offer_id":29300542013512,"sku":"556-62225","price":140.0,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":29300542144584,"sku":"64554","price":134.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0230\/1670\/2024\/products\/asus_10.1_zenpad_10_z300m_16gb_tablet_1.png?v=1562074698","url":"https:\/\/theme737-computer-store.myshopify.com\/products\/asus_10-1_zenpad_10_z300m_16gb_tablet","provider":"com.wave","version":"1.0","type":"link"}